Analysis of media consumption patterns and advertising focus
| Format Group | Metric | ALL |
|---|---|---|
| Video Online | Average Score | 5.14 |
| Rescaled (1-10) | 2.1 | |
| Expert Score | 10.0 | |
| AI Score | 10.0 | |
| Total Focus | 9.21 | |
| CPM (EUR) | 60.0 | |
| FCPM (EUR) | 65.12 | |
| Sample Size | 11000 | |
| Mentions | Average Score | 5.98 |
| Rescaled (1-10) | 7.2 | |
| Expert Score | 6.4 | |
| AI Score | 5.9 | |
| Total Focus | 6.28 | |
| CPM (EUR) | 25.0 | |
| FCPM (EUR) | 39.78 | |
| Sample Size | 2000 | |
| Video Offline | Average Score | 4.95 |
| Rescaled (1-10) | 1.0 | |
| Expert Score | 6.6 | |
| AI Score | 7.1 | |
| Total Focus | 6.24 | |
| CPM (EUR) | 2.5 | |
| FCPM (EUR) | 4.01 | |
| Sample Size | 2000 | |
| Video OOH | Average Score | 5.07 |
| Rescaled (1-10) | 1.7 | |
| Expert Score | 6.7 | |
| AI Score | 6.0 | |
| Total Focus | 5.92 | |
| CPM (EUR) | 3.0 | |
| FCPM (EUR) | 5.07 | |
| Sample Size | 3237 | |
| Audio online | Average Score | 6.43 |
| Rescaled (1-10) | 10.0 | |
| Expert Score | 5.7 | |
| AI Score | 4.0 | |
| Total Focus | 5.45 | |
| CPM (EUR) | 4.22 | |
| FCPM (EUR) | 7.74 | |
| Sample Size | 1000 | |
| Static Print | Average Score | 6.1 |
| Rescaled (1-10) | 8.0 | |
| Expert Score | 5.2 | |
| AI Score | 5.0 | |
| Total Focus | 5.4 | |
| CPM (EUR) | 28.0 | |
| FCPM (EUR) | 51.9 | |
| Sample Size | 4000 | |
| Audio offline | Average Score | 5.53 |
| Rescaled (1-10) | 4.5 | |
| Expert Score | 5.6 | |
| AI Score | 3.0 | |
| Total Focus | 4.45 | |
| CPM (EUR) | 15.0 | |
| FCPM (EUR) | 33.72 | |
| Sample Size | 2000 | |
| Static OOH | Average Score | 5.1 |
| Rescaled (1-10) | 1.9 | |
| Expert Score | 4.8 | |
| AI Score | 4.0 | |
| Total Focus | 4.19 | |
| CPM (EUR) | 5.0 | |
| FCPM (EUR) | 11.94 | |
| Sample Size | 4000 | |
| Sponsorship | Average Score | 5.28 |
| Rescaled (1-10) | 3.0 | |
| Expert Score | 4.2 | |
| AI Score | 4.0 | |
| Total Focus | 4.0 | |
| CPM (EUR) | 40.0 | |
| FCPM (EUR) | 100.0 | |
| Sample Size | 1000 | |
| Static online | Average Score | 5.06 |
| Rescaled (1-10) | 1.7 | |
| Expert Score | 4.6 | |
| AI Score | 3.0 | |
| Total Focus | 3.67 | |
| CPM (EUR) | 2.0 | |
| FCPM (EUR) | 5.45 | |
| Sample Size | 9000 |
Lower FCPM = better value (higher on chart)
| Ad Format | Metric | ALL |
|---|---|---|
| Cinema Video | Average Score | 6.28 |
| Rescaled (1-10) | 9.2 | |
| Expert Score | 10.0 | |
| AI Score | 10.0 | |
| Total Focus | 9.92 | |
| CPM (EUR) | 60.0 | |
| FCPM (EUR) | 60.46 | |
| Std Dev | 3.43 | |
| Sample Size | 1000 | |
| YouTube TV - Long | Average Score | 4.86 |
| Rescaled (1-10) | 2.1 | |
| Expert Score | 9.3 | |
| AI Score | 8.0 | |
| Total Focus | 8.06 | |
| CPM (EUR) | 6.0 | |
| FCPM (EUR) | 7.45 | |
| Std Dev | 3.46 | |
| Sample Size | 1000 | |
| YouTube PC - Long | Average Score | 4.74 |
| Rescaled (1-10) | 1.4 | |
| Expert Score | 8.1 | |
| AI Score | 7.0 | |
| Total Focus | 6.99 | |
| CPM (EUR) | 6.0 | |
| FCPM (EUR) | 8.58 | |
| Std Dev | 3.49 | |
| Sample Size | 1000 | |
| Magazine - Double Page | Average Score | 6.17 |
| Rescaled (1-10) | 8.7 | |
| Expert Score | 6.3 | |
| AI Score | 7.0 | |
| Total Focus | 6.82 | |
| CPM (EUR) | 28.0 | |
| FCPM (EUR) | 41.06 | |
| Std Dev | 3.65 | |
| Sample Size | 1000 | |
| Influencer Endorsement | Average Score | 5.89 |
| Rescaled (1-10) | 7.2 | |
| Expert Score | 7.2 | |
| AI Score | 6.0 | |
| Total Focus | 6.72 | |
| CPM (EUR) | 25.0 | |
| FCPM (EUR) | 37.18 | |
| Std Dev | 3.71 | |
| Sample Size | 1000 | |
| YouTube TV - Short | Average Score | 5.07 |
| Rescaled (1-10) | 3.2 | |
| Expert Score | 7.7 | |
| AI Score | 6.0 | |
| Total Focus | 6.57 | |
| CPM (EUR) | 4.0 | |
| FCPM (EUR) | 6.09 | |
| Std Dev | 3.41 | |
| Sample Size | 1000 | |
| Portal Banner Full - PC | Average Score | 5.37 |
| Rescaled (1-10) | 4.7 | |
| Expert Score | 7.3 | |
| AI Score | 6.0 | |
| Total Focus | 6.52 | |
| CPM (EUR) | 4.0 | |
| FCPM (EUR) | 6.14 | |
| Std Dev | 3.55 | |
| Sample Size | 1000 | |
| Podcast Mentions | Average Score | 6.08 |
| Rescaled (1-10) | 8.2 | |
| Expert Score | 6.4 | |
| AI Score | 5.9 | |
| Total Focus | 6.38 | |
| CPM (EUR) | 25.0 | |
| FCPM (EUR) | 39.18 | |
| Std Dev | 3.78 | |
| Sample Size | 1000 | |
| TV - Long | Average Score | 4.9 |
| Rescaled (1-10) | 2.3 | |
| Expert Score | 6.6 | |
| AI Score | 7.1 | |
| Total Focus | 6.37 | |
| CPM (EUR) | 2.5 | |
| FCPM (EUR) | 3.93 | |
| Std Dev | 3.36 | |
| Sample Size | 1000 | |
| YouTube Mobile - Long | Average Score | 4.79 |
| Rescaled (1-10) | 1.7 | |
| Expert Score | 7.4 | |
| AI Score | 6.0 | |
| Total Focus | 6.27 | |
| CPM (EUR) | 6.0 | |
| FCPM (EUR) | 9.57 | |
| Std Dev | 3.48 | |
| Sample Size | 1000 | |
| Transport Full Wrap | Average Score | 5.42 |
| Rescaled (1-10) | 4.9 | |
| Expert Score | 6.6 | |
| AI Score | 6.0 | |
| Total Focus | 6.19 | |
| CPM (EUR) | 5.0 | |
| FCPM (EUR) | 8.08 | |
| Std Dev | 3.12 | |
| Sample Size | 1000 | |
| Portal Banner Full - Mobile | Average Score | 5.4 |
| Rescaled (1-10) | 4.8 | |
| Expert Score | 7.3 | |
| AI Score | 5.0 | |
| Total Focus | 6.13 | |
| CPM (EUR) | 4.0 | |
| FCPM (EUR) | 6.52 | |
| Std Dev | 3.49 | |
| Sample Size | 1000 | |
| Outdoor Billboard - Video | Average Score | 5.08 |
| Rescaled (1-10) | 3.2 | |
| Expert Score | 6.7 | |
| AI Score | 6.0 | |
| Total Focus | 6.07 | |
| CPM (EUR) | 3.0 | |
| FCPM (EUR) | 4.94 | |
| Std Dev | 3.0 | |
| Sample Size | 1000 | |
| Viaduct Screens | Average Score | 4.99 |
| Rescaled (1-10) | 2.7 | |
| Expert Score | 6.8 | |
| AI Score | 6.0 | |
| Total Focus | 6.07 | |
| CPM (EUR) | 5.0 | |
| FCPM (EUR) | 8.23 | |
| Std Dev | 2.75 | |
| Sample Size | 237 | |
| TV - Short | Average Score | 5.01 |
| Rescaled (1-10) | 2.8 | |
| Expert Score | 5.9 | |
| AI Score | 6.6 | |
| Total Focus | 5.87 | |
| CPM (EUR) | 1.5 | |
| FCPM (EUR) | 2.55 | |
| Std Dev | 3.25 | |
| Sample Size | 1000 | |
| YouTube PC - Short | Average Score | 4.92 |
| Rescaled (1-10) | 2.4 | |
| Expert Score | 6.8 | |
| AI Score | 5.0 | |
| Total Focus | 5.64 | |
| CPM (EUR) | 4.0 | |
| FCPM (EUR) | 7.1 | |
| Std Dev | 3.45 | |
| Sample Size | 1000 | |
| YouTube Mobile - Short | Average Score | 4.95 |
| Rescaled (1-10) | 2.5 | |
| Expert Score | 6.5 | |
| AI Score | 5.0 | |
| Total Focus | 5.5 | |
| CPM (EUR) | 4.0 | |
| FCPM (EUR) | 7.27 | |
| Std Dev | 3.43 | |
| Sample Size | 1000 | |
| Magazine - Full Page | Average Score | 6.19 |
| Rescaled (1-10) | 8.8 | |
| Expert Score | 5.2 | |
| AI Score | 5.0 | |
| Total Focus | 5.48 | |
| CPM (EUR) | 28.0 | |
| FCPM (EUR) | 51.11 | |
| Std Dev | 3.63 | |
| Sample Size | 1000 | |
| Outdoor Billboard - Static | Average Score | 4.67 |
| Rescaled (1-10) | 1.1 | |
| Expert Score | 6.7 | |
| AI Score | 5.0 | |
| Total Focus | 5.46 | |
| CPM (EUR) | 5.0 | |
| FCPM (EUR) | 9.16 | |
| Std Dev | 2.97 | |
| Sample Size | 1000 | |
| Spotify Audio | Average Score | 6.43 |
| Rescaled (1-10) | 10.0 | |
| Expert Score | 5.7 | |
| AI Score | 4.0 | |
| Total Focus | 5.45 | |
| CPM (EUR) | 4.22 | |
| FCPM (EUR) | 7.74 | |
| Std Dev | 4.11 | |
| Sample Size | 1000 | |
| Outdoor Bus Stop - Video | Average Score | 5.06 |
| Rescaled (1-10) | 3.1 | |
| Expert Score | 4.5 | |
| AI Score | 5.0 | |
| Total Focus | 4.56 | |
| CPM (EUR) | 10.0 | |
| FCPM (EUR) | 21.95 | |
| Std Dev | 3.16 | |
| Sample Size | 1000 | |
| Radio Host Read | Average Score | 5.54 |
| Rescaled (1-10) | 5.5 | |
| Expert Score | 5.6 | |
| AI Score | 3.0 | |
| Total Focus | 4.55 | |
| CPM (EUR) | 15.0 | |
| FCPM (EUR) | 32.98 | |
| Std Dev | 3.22 | |
| Sample Size | 1000 | |
| Radio Spot | Average Score | 5.52 |
| Rescaled (1-10) | 5.4 | |
| Expert Score | 5.5 | |
| AI Score | 3.0 | |
| Total Focus | 4.49 | |
| CPM (EUR) | 10.0 | |
| FCPM (EUR) | 22.27 | |
| Std Dev | 3.2 | |
| Sample Size | 1000 | |
| Transport Back | Average Score | 5.42 |
| Rescaled (1-10) | 4.9 | |
| Expert Score | 4.8 | |
| AI Score | 4.0 | |
| Total Focus | 4.49 | |
| CPM (EUR) | 5.0 | |
| FCPM (EUR) | 11.13 | |
| Std Dev | 3.08 | |
| Sample Size | 1000 | |
| Office Screens | Average Score | 5.1 |
| Rescaled (1-10) | 3.3 | |
| Expert Score | 4.1 | |
| AI Score | 5.0 | |
| Total Focus | 4.38 | |
| CPM (EUR) | 25.0 | |
| FCPM (EUR) | 57.12 | |
| Std Dev | 3.42 | |
| Sample Size | 1000 | |
| Instagram Banner | Average Score | 5.73 |
| Rescaled (1-10) | 6.5 | |
| Expert Score | 4.6 | |
| AI Score | 3.0 | |
| Total Focus | 4.15 | |
| CPM (EUR) | 2.0 | |
| FCPM (EUR) | 4.82 | |
| Std Dev | 3.95 | |
| Sample Size | 1000 | |
| Event Sponsorship | Average Score | 5.28 |
| Rescaled (1-10) | 4.2 | |
| Expert Score | 4.2 | |
| AI Score | 4.0 | |
| Total Focus | 4.12 | |
| CPM (EUR) | 40.0 | |
| FCPM (EUR) | 97.07 | |
| Std Dev | 3.23 | |
| Sample Size | 1000 | |
| Instagram Video | Average Score | 5.62 |
| Rescaled (1-10) | 5.9 | |
| Expert Score | 4.1 | |
| AI Score | 3.0 | |
| Total Focus | 3.84 | |
| CPM (EUR) | 2.0 | |
| FCPM (EUR) | 5.21 | |
| Std Dev | 3.89 | |
| Sample Size | 1000 | |
| Magazine - Half Page | Average Score | 6.01 |
| Rescaled (1-10) | 7.9 | |
| Expert Score | 3.5 | |
| AI Score | 3.0 | |
| Total Focus | 3.74 | |
| CPM (EUR) | 28.0 | |
| FCPM (EUR) | 74.91 | |
| Std Dev | 3.65 | |
| Sample Size | 1000 | |
| Newspaper Ad | Average Score | 6.01 |
| Rescaled (1-10) | 7.9 | |
| Expert Score | 3.4 | |
| AI Score | 3.0 | |
| Total Focus | 3.69 | |
| CPM (EUR) | 35.0 | |
| FCPM (EUR) | 94.9 | |
| Std Dev | 3.65 | |
| Sample Size | 1000 | |
| Outdoor Bus Stop - Static | Average Score | 4.89 |
| Rescaled (1-10) | 2.2 | |
| Expert Score | 4.5 | |
| AI Score | 3.0 | |
| Total Focus | 3.67 | |
| CPM (EUR) | 5.0 | |
| FCPM (EUR) | 13.62 | |
| Std Dev | 3.1 | |
| Sample Size | 1000 | |
| Facebook Banner | Average Score | 4.84 |
| Rescaled (1-10) | 2.0 | |
| Expert Score | 4.5 | |
| AI Score | 3.0 | |
| Total Focus | 3.65 | |
| CPM (EUR) | 2.0 | |
| FCPM (EUR) | 5.48 | |
| Std Dev | 3.45 | |
| Sample Size | 1000 | |
| Online Video News Ad | Average Score | 5.07 |
| Rescaled (1-10) | 3.2 | |
| Expert Score | 4.1 | |
| AI Score | 3.0 | |
| Total Focus | 3.57 | |
| CPM (EUR) | 4.0 | |
| FCPM (EUR) | 11.22 | |
| Std Dev | 3.41 | |
| Sample Size | 1000 | |
| Portal Banner Regular - PC | Average Score | 5.0 |
| Rescaled (1-10) | 2.8 | |
| Expert Score | 3.9 | |
| AI Score | 3.0 | |
| Total Focus | 3.43 | |
| CPM (EUR) | 2.0 | |
| FCPM (EUR) | 5.84 | |
| Std Dev | 3.44 | |
| Sample Size | 1000 | |
| Small Site Banner | Average Score | 4.91 |
| Rescaled (1-10) | 2.3 | |
| Expert Score | 4.5 | |
| AI Score | 2.0 | |
| Total Focus | 3.28 | |
| CPM (EUR) | 2.0 | |
| FCPM (EUR) | 6.09 | |
| Std Dev | 3.43 | |
| Sample Size | 1000 | |
| Portal Banner Regular - Mobile | Average Score | 4.76 |
| Rescaled (1-10) | 1.6 | |
| Expert Score | 4.4 | |
| AI Score | 2.0 | |
| Total Focus | 3.16 | |
| CPM (EUR) | 2.0 | |
| FCPM (EUR) | 6.33 | |
| Std Dev | 3.4 | |
| Sample Size | 1000 | |
| Facebook Video | Average Score | 4.65 |
| Rescaled (1-10) | 1.0 | |
| Expert Score | 3.7 | |
| AI Score | 3.0 | |
| Total Focus | 3.15 | |
| CPM (EUR) | 12.0 | |
| FCPM (EUR) | 38.1 | |
| Std Dev | 3.29 | |
| Sample Size | 1000 | |
| TikTok Video | Average Score | 5.62 |
| Rescaled (1-10) | 5.9 | |
| Expert Score | 1.7 | |
| AI Score | 2.0 | |
| Total Focus | 2.24 | |
| CPM (EUR) | 3.0 | |
| FCPM (EUR) | 13.39 | |
| Std Dev | 3.89 | |
| Sample Size | 1000 | |
| Portal Banner Small - Mobile | Average Score | 4.65 |
| Rescaled (1-10) | 1.0 | |
| Expert Score | 2.6 | |
| AI Score | 1.0 | |
| Total Focus | 1.8 | |
| CPM (EUR) | 1.5 | |
| FCPM (EUR) | 8.33 | |
| Std Dev | 3.41 | |
| Sample Size | 1000 | |
| Portal Banner Small - PC | Average Score | 4.91 |
| Rescaled (1-10) | 2.3 | |
| Expert Score | 1.2 | |
| AI Score | 1.0 | |
| Total Focus | 1.23 | |
| CPM (EUR) | 2.0 | |
| FCPM (EUR) | 16.22 | |
| Std Dev | 3.43 | |
| Sample Size | 1000 |