Media Mix Optimizer

Optimize your media budget based on FCPM and reach

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1 Target Segment

Sample: - resp.

2 Optimization Period

3 Select Media Formats (Max 10)

Formats are sorted by Reach/Focus Price Ratio (best value first)

Selected: 0 / 10

Loading formats...

4 Budget & Optimization Criteria

5 Budget Allocation Ranges

Set minimum and maximum budget allocation for each format

Uses Poisson distribution model with panel-based simulation